The Brutal Reality of Cooking Shows and the Rise of Food Creators (w/ Bobby Hicks)

Discover the untold truth about life as a food content creator with chef Bobby Hicks. Host Mike Pecci dives into YouTube’s rise to the #1 platform, how COVID reshaped the industry, and what it’s really like behind the scenes of reality cooking shows like Next Level Chef. From surviving the semifinals to mastering success in a creator-driven world, this episode serves up the ultimate inside look at food, fame, and filmmaking.